Research on Innovation of Business Model of Architectural Ceramics Enterprises in a “New Normal” Economy

【Author】

Aijuan Chen;

【Abstract】

Based on the visual angle of the "new normal" economy and through the analysis of our country's overall economic trends and architectural ceramics industry development situation,this paper discusses a new business operation model of architectural ceramics enterprises and puts forward new developing route of architectural ceramics enterprises from three main aspects:"Internet plus" action plan,the application of home decoration experience software and brand management.

【Keywords】

new-normal economy;;architectural ceramics industry;;business model;;Internet plus

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