Wang Ying;Zhang Tianzhen;Song Jiameng;
Three main effects that financial media have on firm value have been outlined.The first outcome is that financial media could influence the share price of a firm,and the positive news can predict higher stock price normally,and vice versa.The second demonstration shows that financial media could help the firm to disseminate brand value and employ more outstanding staff,and the assistance is more significant with local media.Additionally,financial media could increase the success rate of firm's IPO and subsequent profits after the IPO.
financial media;;firm value;;suggestions for investor relations media strategy
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