The eye-movement characteristics in external-anchor decision making tasks backed by positive and negative information

【Author】

Xiaozhuang Wang,Xuejun Bai,Guoli Yan,& Zhifang Liu Academy of Psychology and Behavior,Tianjin Normal University,Tianjin

【Abstract】

<正>Anchoring effect is referring to the phenomena of assimilation that an absolute estimate approached excessively to a previously considered standard(anchor value).The present study examined how anchor values affect the decision making process and target value in external-anchor decision making tasks by using the eye tracker.The material of general knowledge was backed by positive and negative information.The background information and the decision making tasks were presented in four steps overlaying.The statistics indicated that

【Keywords】

IA;The eye-movement characteristics in external-anchor decision making tasks backed by positive and negative information;

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