The influence of cognitive load on processing of Web advertisement:Evidence from eye movements

【Author】

Haibo Yang,Xuejun Bai,& Zhiying Guo Academy of Psychology and Behavior,Tianjin Normal University,Tianjin

【Abstract】

<正>Assessing cognitive load on web search is useful for characterizing web advertisement features with respect to their demands on the browser's mental effort.It is also helpful for examining how individual differences among browsers(e.g.cognitive abilities) affect the browse process.The

【Keywords】

load;The influence of cognitive load on processing of Web advertisement;

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