An evaluation of the domestic appliance advertisements effect:An eye movement study

【Author】

Yunhong Zhang & Zhaohong Zheng China National Institute of Standardization,Beijing

【Abstract】

<正>Using eye tracking technique,subjective reports and investigation questionnaire,50 subjects as participants,this study explored the consumers' cognitive process and brand communication effects when they were asked to view domestic appliance advertisements and answer some questions.Basing on the analysis of subjects one by one,the results is that there are marked

【Keywords】

An evaluation of the domestic appliance advertisements effect;As;view;than;

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