Heuristic model or integrative model? Evidence from an eye-tracking study

【Author】

Zuojun Wang~(1,2)& Shu Li~1 1 Institute of Psychology,Chinese Academy of Sciences,Beijing 2 Graduate School,Chinese Academy of Sciences,Beijing

【Abstract】

<正>Theories intended to describe people's decision making under risk and uncertainty can be divided into integrative model and heuristic model.The integrative model implies that the decision maker is both willing and able to combine information from different dimensions.The

【Keywords】

Evidence from an eye-tracking study;

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