The strategic role of national cultures and firm performance:A focus on emerging economies


Shao Fang Fan Yun Ji Xiaopeng Management School of Xi'an Jiaotong University Experiment Center for the Teaching of Management Education,Xi’an Jiaotong University(Demo-Center at State Level for Experiment Teaching)


The author of the thesis intended to discover how do national cultures affect firm performance,and whether the impacts are positive linear or negative linear or even curvilinear. The thesis put forward the theoretical models and the basic hypotheses about the effect of national cultures on performance,and then,using the data from nearly 70 firms in China,we validated the theoretical model by LISREL statistic method and got its optimized model. Our results suggest that national cultures do affect the performance,and the effect is complicated but disciplinary. Furthermore,we also found that the impact of power distance on performance is curvilinear,which resembles U-shaped curves. Overall,our findings provided a new perspective to specify the strategic role of national cultures when discussing its impact on firm performance.


National culture;power distance;individualism;masculinity;uncertainty avoidance;long-term orientation;firm performance


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Springer Journals Database

Total: 20 articles

  • [1] Erin Anderson;;Barton Weitz, Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing Science,
  • [2] Bradley L Kirkman;Kevin B. Lowe;Cristina B. Gibson, "A quarter century of Culture’s Consequences: a review of empirical research incorporating Hofstede’s cultural values framework", Journal of International Business Studies,
  • [3] Jesper B Srensen, "The Strength of Corporate Culture and the Reliability of Firm Performance",
  • [4] Joanne Reid;Victoria Hubbell, "Creating a performance culture", Ivey Business Journal,


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