Research on Service Innovation Strategy Choice of Manufacturing Industry Enterprise

【Author】

Hong LIU~1 Limei ZHAO~2 Rui SHI~3 1 School of Management,Hebei University of Technology,ER.China,300130 2 School of Management,Hebei University of Technology,ER.China,300130 3 School of Management,Hebei University of Technology,ER.China,300130

【Abstract】

<正>The paper is based on the rationale that existing service innovation on service industry are unlikely to be able to tackle problems with the growth and complexity of current manufacturing industry enterprise.In order to clarify our understanding of service innovation strategy of manufacturing industry, we propose a model that treats such innovation according to the driving force model for the manufacturing industry We also suggest that manufacturing industry enterprise can make choices of service innovation on the base of its peculiar enterprise resource endowment.The argument is exemplified through the diffusion of Service innovation strategy of manufacturing industry.

【Keywords】

Driving force;;Factor Analysis;;Manufacturing service innovation;;Strategy

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