The Impact of the unity of product image design on corporate brand image


Yuanwu Shi,Wenli Xiong,Xuan Zhen School of art and design Hu Bei University of Technology Wuhan,Hubei Province 432200,China


From several basic structures for indoor computer wireless communication system,At present,facing the Internationalization's strategic needs,establish a clear corporate image and brand is essential for an enterprise's survival and development,and product image as an important means of reflect the corporate image are receiving more and more attention.Papers from the point of view of product design,through the integration of theory and case analysis,sort out the relationship between corporate brand image and the unity of product image design,as well as the use of means to enhance the brand image.


product image,unity,corporate image design


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Springer Journals Database

Total: 5 articles

  • [1] Hou Guan-hua, "PI Research on Home Appliance Appearance Design",
  • [2] Wu Xun, Corporate Brand Image''s embodiment in Product Design,
  • [3] Yang Lei;Chen Man-ru, "produce image''s analysis and exploration", Packaging Engineering,
  • [4] Wu Xun, Corporate Brand Image''s embodiment in Product Design,


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