Research on the Marketing Strategy of the Clothing Store in the Era of Electronic Commerce


Yachang Wang;


Traditional clothing sales model has been strongly impacted by the pe rsistent overheating trend of the electronic commerce.In order to co pe with the great change of this marketing model,many clothing enterprises have also joined the trend of the network businessman,and try to dominate the situation.This paper starts the research from three aspects.First of all,analyze the typical advantages of e-commerce marketing;second,do a comparison between the e-commerce marketing mode and the store marketing mode,and seek the disadvantages of the store marketing mode;finally,find the solution to drawba cks of the store marketing mode.It is aimed to change the store retail mode,to adapt to changes in the environment,and reach the highest benefit.


e-commerce;;clothing;;store;;marketing New characteristics of Chinese graphic design


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Total: 5 articles

  • [1] Zhang Xiaoqian, Clot hing E-commerce,
  • [2] T ian Jie et al, Electronic Commerce:Model Syst em and it s Operation,
  • [3] Schneider, Elect ronic Commerce,
  • [4] Jiang Zhiwei et al, A Case Book of Fashion Brand Market ing,


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