The Theoretical Orientation and Path Choice of Enterprise Culture Construction from the Perspective of Cultural Consciousness

【Author】

He Lv;Sheng Chang;

【Abstract】

The enterprises cultural construction should be based on a new vision so as to fulfill the historical mission of establishing a powerful cultural nation.This projects the importance of cultural consciousness.By theoretically orienting enterprise culture construction based on cultural consciousness,this paper concludes the mechanism of cultural consciousness in the enterprise culture construction.Then,the ways to realize cultural construction are obtained.They include the understanding Chinese traditional culture,focusing on the principle role of enterprise members and constructing the comprehensive development strategy self-consciously.On this basis,the relevant theory and orientation are presented in this research.

【Keywords】

cultural consciousness;;enterprise culture construction;;theoretical orientation;;path choice

References

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Total: 5 articles

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