Wan Youqing School of Management,Wuhan University of Technology,Wuhan,China,430070
Corporate culture,consisting of a shared pattern of basic values,beliefs,and corporate assumptions,is widely accepted as a powerful force to drive performance-enhancing behavior.Changing a well-established culture is a highly complex issue.It is thus very challenging to implement a new corporate culture.This article presents a framework to manage culture innovations in a corporate.
Corporate Culture;Culture Innovation;Innovation Management
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