Zhi-cheng Liu College of Economics & Management Heilongjiang Bayi Agricultural University Da qing, China Guo-jun Shi College of Economics & Management Heilongjiang Bayi Agricultural University Da qing, China
In the era of information, the development and application of network technology has changed the distribution of information and acceptance approach, changed the way people live, work, study and cooperate. Enterprises must actively make use of new technology to change business ideas, business methods and management methods, and promote the rapid development of enterprises. Internet marketing will become trans-century marketing strategy. In this article we based on analyzing the implications and features of network marketing, discover that the current network of Chinese enterprises in the existing problems in the process of network marketing, and put forward the corresponding strategies.
cyber marketing; internet; internet promotion
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