Analysis on corporations exerting cyber marketing strategies

【Author】

Zhi-cheng Liu College of Economics & Management Heilongjiang Bayi Agricultural University Da qing, China Guo-jun Shi College of Economics & Management Heilongjiang Bayi Agricultural University Da qing, China

【Abstract】

In the era of information, the development and application of network technology has changed the distribution of information and acceptance approach, changed the way people live, work, study and cooperate. Enterprises must actively make use of new technology to change business ideas, business methods and management methods, and promote the rapid development of enterprises. Internet marketing will become trans-century marketing strategy. In this article we based on analyzing the implications and features of network marketing, discover that the current network of Chinese enterprises in the existing problems in the process of network marketing, and put forward the corresponding strategies.

【Keywords】

cyber marketing; internet; internet promotion

References

To explore the background and basis of the node document

Springer Journals Database

Total: 3 articles

  • [1] Xing Yuanyuan;Wan Shuyan, Analysis on connotion and strategy of Cyber marketing, Market Modernization,
  • [2] Han Ying, Situaiton、problems and prospect of Chinese cyber marketing, Academic Journal of Zhongzhou,
  • [3] Liu Xianghui, Introduction to Cyber marketing,

Similar documents

Documents that have the similar content to the node document

More>>